CBD Pricing

Pricing in the CBD Industry

CBD Buying Guide

Written by: Kaylah Hall, Brand Manager at Naternal

Prices in the CBD industry are broken. If you have been shopping around for the best CBD products and brands, you have probably noticed the wide range of price and potency. Historically, consumers have associated a higher price, with higher quality, but we are here to show you how that is not the case in this industry.

More often than not, CBD brands are purchasing their products through a 3rd party manufacturer. They are then marking these products up exponentially to then sell them to you, the consumer. Even with the fall of hemp materials pricing, those savings haven’t been passed on to their customers. We are here to lead the change.

Naternal products are manufactured by our parent company, Root Bioscience. We focus on the science behind our formulations to provide you with a high-quality product, but at pricing that makes sense for the general consumer. People rely on these products for their wellness, so why price gouge? We are in the business of helping people. With us, you are able to access high quality, trustworthy products, at prices that don’t hurt. Safe, effective, and high-quality CBD products shouldn’t only be available for those that can afford to pay a premium for “high-end” brands.

Naternal Price Comparison

How else are we different?

Customer service.

Not only do we provide industry leading consumer education through our blog, social media, email newsletters, and website, but we do it over the phone too! When you call Naternal’s customer service line, a human will promptly answer your call and work with you to find a solution.


What should you look for when comparing CBD prices?

Let’s dive into pricing across the industry. We will break down the total price, the price per mg, and the price per 1mL serving, to help you decide on a product that works for you and your lifestyle. Even if you don’t choose Naternal, we want to arm consumers with the information they need to make an educated purchasing decision.

Pay attention to the price per mg to see where the value is. It is also important to look at the cost per 1mL serving; however, your serving size may vary from brand to brand depending on your optimal concentration target of CBD per dose. You can find your optimal serving size by starting low and slow, gradually adjusting as needed, until you reach your desired dose.

What about pets?

Pet owners are turning to CBD as a natural remedy to keep their pets healthy, happy, and active. Let’s take a look at the strongest pet tinctures offered by brand and compare the price per mg. Interested in learning more about CBD for pets?

CBD for Pets Price Comparison

What about topicals?

CBD topicals are gaining in popularity. People are turning to topicals for ailments such as eczema, other skin conditions, and even for pain. There are many different types of topicals out there, but we will focus on an industry favorite, the salve. Let’s compare our Defend CBD Salve to other similar products on the market.

CBD Salve Price Comparison

Other factors to consider

Pricing is usually top of mind for many consumers, but there is more to be considered. What else should you be looking for to ensure you are getting what you pay for and receiving a high-quality product? After all, this is an investment into your self-care routine and you are going to be putting this product into or on your body, so be sure to vet the brand first.

Third-party testing is one of the most important aspects you should look for during your search. Some companies may be misleading consumers and selling hemp seed oil instead of CBD oil. A batch specific certificate of analysis, also known as a COA, is important for ensuring that a product was tested for purity and potency, heavy metals, pesticides, microbes, and more. You want to ensure that your product is free of contaminants and has the amount of CBD you are paying for.

Strength and type of extract used - Full Spectrum, Broad Spectrum, Isolate? Make sure you are purchasing the right type of product based on the type of extract you are looking for. Not sure which is which or where to start? Full Spectrum products, contain the full profile of the plant and contain all cannabinoids (including trace levels of THC). Broad Spectrum is similar to Full Spectrum, but the THC has been removed through further processing. CBD isolate products only contain the isolated CBD and do not contain other cannabinoids. Interested in learning more? Visit our blog.

Assistance Programs show that a brand cares for its customers. Military, first responder, and teacher discounts are a few you should look out for. These products should be affordable and accessible, after all, many people rely on these products for their daily self-care routines. Do you qualify for an additional discount?

Promotions are a great way to test out a new brand. Look for new customer discounts or rewards programs. As an example, we offer a 10% off discount for all new customers to welcome you to the family. We also have a rewards and referral program so you can collect discounts for future purchases.

Hemp Source matters. The best CBD companies source their hemp from domestic farms. Naternal’s hemp source is USA based.


Have more questions?

Visit our blog post: Questions to Ask When Choosing a CBD Product

Or email us at info@naternal.com. We are here for you!